The appeal of an IconoBook

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iconoclash

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Iconoclash

Iconoclash is a Belgian personal and social branding agency working primarily with media personalities (www.iconoclash.com).
The agency boosts the image of its clients by:
• Producing narrative photography (IconoShoots);
• Publishing illustrated biographies in the form of high-end websites or large-format books (IconoBooks);
• Writing beautifully-crafted and punchy texts (IconoWords).

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Copywriting

A graduate in Communication Sciences at the University of Liège, for nearly 10 years Céline worked as the editor-in-chief of CCImag’, the business magazine of the Wallonia Chamber of Commerce. Her journalistic skills combined with her love of writing lead her to undertake all types of editorial work on behalf of third parties.

• Press releases
• Newsletters
• Marketing content
• Activity reports

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Keynotes

Christophe likes to use “Keynote” or “Powerpoint” presentations to win over a meeting. He uses Slideology and Storytelling to ensure the power and impact of his oral presentations, which he always wants to be original.
The added value that he brings to his clients in this type of project resides in the consideration, construction, structuring and complete production of visual presentations with studied design.

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iconobooks

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IconoBooks

Have you ever entered a query concerning a company director, a media personality, an artist or sports person into a search engine? The information – which may or may not be voluminous – which rises to the surface is necessarily piecemeal. It will contain elements on their career, indicators concerning their private life, data on their company, etc. However there is no single site which allows you, with a single click, to pull together a “full” and faithful reflection of this person and the multiple facets that make up their personality and life.
In order to overcome this shortfall, Iconoclash has created “IconoBooks”. Going far beyond a LinkedIn profile, a Facebook page or an article on Wikipedia, these digital profiles are intended for people who want to control and promote their image on the web.

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IconoBooks : In pratice

Constructed in the manner of beautiful books, IconoBooks are websites centred on people rather than companies (www.christophe-mausen.be, for example).
Each IconoBook is constructed on a particular graphics canvas, labelled in an identical manner, allowing surfers on the web to clearly identify the style of the Iconoclash publishing house.
Using an original navigation system, each site paints the complete portrait of the person by addressing various aspects of their life: biography, career path, values, interests and hobbies, press cuttings, business(es), news, etc.
IconoBooks also include a “testimonials” panel enabling friends and relatives of our client to give their opinions on its subject (at the invitation of our client).
Perfectly referenced, they are the official source of their holder, and appear at the top of searches on metasearch engines.
Free of any competition, IconoBooks exhibit their trademark through the aestheticism editorial quality and creativity which they exude.

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IconoBooks : What does Iconoclash provide ?

For holders of an IconoBook, Iconoclash provides a turnkey service comprising:
• Creating a personal logo and an individual graphic environment
• Organising shooting sessions in a natural environment or in the studio
• Copywriting work and translation services (into all languages)
• Management of all technical aspects of the web
• Referencing on search engines

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